Jennifer Lopez Wears Confidence As Initmmissimi’s New Ambassador
Yesterday, the luxe Italian lingerie brand, Intimissimi, announced Jennifer Lopez as their brand ambassador. Lopez said in a statement to
Victoria Liotta
Yesterday, the luxe Italian lingerie brand, Intimissimi, announced Jennifer Lopez as their brand ambassador.
Lopez said in a statement to BAZAAR.com, “I feel connected to Intimissimi. They encourage women to feel confident in their skin and, more importantly, to embrace that feeling! The designs reflect that. All of their pieces are elegant, luxe and wearable. You feel inspired and empowered as soon as you slip it on.”
A Spring Romance With Jennifer Lopez
Captured by photographer Chris Colls, the brand’s new campaign embodies romance as Lopez wears cyan blue, coral red, and fuschia pink in their new intimate sets.
Lopez herself says, “I love the silks! The robes and pajamas are so comfortable and are my go-to loungewear staples.” Adding in, “also love the bras and panties with the intricate Italian lace detailing.”
Self-Care Is Sexy
The Shotgun Wedding actress revealed that it’s not just about what she puts on that makes her feel good, but it’s also the rest of her self-care routine.
“I love starting my day with my skin and body care routine followed by a positive mantra,” she explains. “Quiet self-care moments like my beauty rituals, draping myself in beautiful Intimissimi lingerie, help me stay grounded within myself no matter how chaotic the day ahead may be.”
Lopez came across the Italian lingerie brand while in Italy last year. She recognized their efforts to help women feel “confident, playful, strong, and timeless,” and felt connected.
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” Lopez says.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez,” says Intimissimi CEO Matteo Veronesi. “We want women to live the most fulfilling life and feel empowered every day.”